Celebrity Endorsement Effectiveness, Perception, Attitude and Behavioural Intentions of Consumers: A Cross-cultural Study

Shah, Zahra ORCID: https://orcid.org/0000-0003-4155-6518 (2020) Celebrity Endorsement Effectiveness, Perception, Attitude and Behavioural Intentions of Consumers: A Cross-cultural Study. PhD thesis, University of Sheffield.

Metadata

Supervisors: Monkhouse, Lien and Olya, Hossein
Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Identification Number/EthosID: uk.bl.ethos.829708
Depositing User: Miss Zahra Shah
Date Deposited: 23 Apr 2021 12:25
Last Modified: 19 Sep 2024 13:59
Open Archives Initiative ID (OAI ID):

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