Challenging the ‘cold cognitive’ approach to internationalisation decisions: the unexplored role of affect, experience, and ambivalence

Grego, Marica ORCID: https://orcid.org/0000-0002-0509-497X (2020) Challenging the ‘cold cognitive’ approach to internationalisation decisions: the unexplored role of affect, experience, and ambivalence. PhD thesis, University of Leeds.

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Supervisors: Munjal, Surender and Voss, Hinrich and Wang, Elizabeth Yi
Keywords: affect, ambivalence, decision-making, experience, export decisions, hot cognition, inconsistency, internationalisation, microfoundations, reasoned action approach.
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School > Centre for International Business University of Leeds (CIBUL)
Date Deposited: 20 Nov 2020 15:01
Last Modified: 01 Nov 2025 01:05
Open Archives Initiative ID (OAI ID):

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