An Analysis of the Supply Side of Non-deceptive Counterfeiting Business in the Luxury Fashion and Apparel Industry in China

This study was undertaken to explore the counterfeit phenomenon in China from the perceptive of those who are non-deceptive in their engagements in the counterfeiting industry. The counterfeit problem has always been a challenging issue for governments, brand owners and customers. As a worldwide problem, counterfeit issues are frequently discussed, but little is understood of the complexity of counterfeiters. Thereby, utilizing a qualitative method, with semi-structured interviews and secondary resource reviews, the perception of non-deceptive counterfeiters was gathered and analysed thematically to explore the story behind those counterfeiters.