Attracting the “Sojourner”: Insights into Cross-cultural Arts Marketing Through A Case Study of Chinese Theatre in the UK

Wu, Fan (2018) Attracting the “Sojourner”: Insights into Cross-cultural Arts Marketing Through A Case Study of Chinese Theatre in the UK. PhD thesis, University of Leeds.

Abstract

Metadata

Keywords: theatre audience study; arts marketing; cross-cultural; collaboration
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds)
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.745598
Depositing User: Miss Fan Wu
Date Deposited: 26 Jun 2018 09:38
Last Modified: 15 Oct 2018 13:22

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