Evaluating Marketing Strategies during Crisis. The Case of the Egyptian Tourism Sector

Shohaieb, Doaa (2017) Evaluating Marketing Strategies during Crisis. The Case of the Egyptian Tourism Sector. PhD thesis, University of York.

Abstract

Metadata

Supervisors: Doherty, Bob and Da Silva Lopes, Teresa
Keywords: Marketing Strategies, Crisis Marketing, Tourism
Awarding institution: University of York
Academic Units: The University of York > The York Management School
Identification Number/EthosID: uk.bl.ethos.721898
Depositing User: Mrs Doaa Shohaieb
Date Deposited: 09 Aug 2017 14:17
Last Modified: 21 Aug 2022 09:53

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