A Comparative Study of Marketing Strategies: The Development of Cosmetic Brands Created by Diaspora Entrepreneurs and Non-Diaspora Entrepreneurs in the US Cosmetic Industry

Ramli, Nur Suhaili (2016) A Comparative Study of Marketing Strategies: The Development of Cosmetic Brands Created by Diaspora Entrepreneurs and Non-Diaspora Entrepreneurs in the US Cosmetic Industry. PhD thesis, University of York.

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Supervisors: Da Silva Lopes, Teresa and Doherty, Bob
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Awarding institution: University of York
Academic Units: The University of York > The York Management School
Identification Number/EthosID: uk.bl.ethos.714397
Depositing User: Miss Nur Suhaili Ramli
Date Deposited: 25 May 2017 09:08
Last Modified: 21 Aug 2022 09:53

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