The Effect of Creative Execution in Advertising on Purchasing Intentions

Al Qbain, Hassan Issa Wadie (2016) The Effect of Creative Execution in Advertising on Purchasing Intentions. PhD thesis, University of Leeds.

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Keywords: Creativity, divergence, relevance, advertising, design, advertising creativity, non-branded ads, pixelated ads, purchase intentions, processing, depth of processing, attitude towards the ad.
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Mr Hassan Issa Wadie Al Qbain
Date Deposited: 06 Jun 2017 10:55
Last Modified: 06 Jun 2017 10:55

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