Of Morals and Scents: How Consumers’ Physical Sensation of Cleanliness Affects Their Evaluations of Green Products

Hsu, Jen-Hsien (2015) Of Morals and Scents: How Consumers’ Physical Sensation of Cleanliness Affects Their Evaluations of Green Products. PhD thesis, University of Leeds.

Abstract

Metadata

Keywords: Green Marketing, Consumer Decision Making, Embodied Cognition
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School > Centre for International Business University of Leeds (CIBUL)
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.668759
Depositing User: Dr Jen-Hsien Hsu
Date Deposited: 29 Oct 2015 11:39
Last Modified: 01 Jun 2019 00:18

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