Will the revolution be advertised? Rebelliousness, authenticity and brand coolness.

Biraglia, Alessandro (2015) Will the revolution be advertised? Rebelliousness, authenticity and brand coolness. PhD thesis, University of Leeds.

Abstract

Metadata

Supervisors: Brakus, Josko and Theotokis, Aristeidis and Carroll, Angela
Keywords: Coolness Rebelliousness Brand Authenticity Consumer Behaviour
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Depositing User: Dr A. Biraglia
Date Deposited: 15 Dec 2015 10:16
Last Modified: 02 Oct 2020 10:32

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