Essays on Artificial Intelligence and Firm Performance

Metadata

Supervisors:	Banerjee, Sourindra and Heinberg, Martin and Katsikeas, Costas
Keywords:	Artificial intelligence, strategic marketing, firm performance
Awarding institution:	University of Leeds
Academic Units:	The University of Leeds > Leeds University Business School
Date Deposited:	16 Jul 2026 09:47
Last Modified:	16 Jul 2026 09:47
Open Archives Initiative ID (OAI ID):	oai:etheses.whiterose.ac.uk:38813

Embargoed until: 1 July 2031

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Filename: Ali Obaidan’s PhD thesis.pdf

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