The Impact of Metaphorical Framing of Magic AI on Consumer Responses toward AI-Designed Products

Son, Jung-Sik ORCID: https://orcid.org/0000-0001-5112-0932 (2025) The Impact of Metaphorical Framing of Magic AI on Consumer Responses toward AI-Designed Products. PhD thesis, University of Leeds.

Metadata

Supervisors: Ang, Dionysius and Theotokis, Aristeidis and Liu, Yeyi
Keywords: Artificial Intelligence, New Product Development, AI-designed Products, Magic, Metaphorical Framing, AI Uncertainty, Product Appeal Type, Purchase Intention, Consumer Responses
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Date Deposited: 01 Apr 2026 13:57
Last Modified: 01 Apr 2026 13:57
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