Dynamic brand strategies for enhanced retail performance in emerging markets

Metadata

Supervisors:	Heinberg, Martin and Banerjee, Sourindra and Katsikeas, Constantine S.
Awarding institution:	University of Leeds
Academic Units:	The University of Leeds > Leeds University Business School
Date Deposited:	22 Jan 2026 15:51
Last Modified:	22 Jan 2026 15:51
Open Archives Initiative ID (OAI ID):	oai:etheses.whiterose.ac.uk:38033

Embargoed until: 1 February 2031

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Filename: Rafid_RU_Leeds University Business School_PhD_2025.pdf

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