Cross-country moderators of antecedents and consequences of brand personality: a meta-analytic approach

Wang, Wenxin (2023) Cross-country moderators of antecedents and consequences of brand personality: a meta-analytic approach. PhD thesis, University of Leeds.

Metadata

Supervisors: Heinberg, Martin and Palihawadana, Dayananda and Basu, Shankha
Keywords: Brand personality; Brand strategy; Cultural differences; Meta-analysis
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Depositing User: Dr. Wenxin Wang
Date Deposited: 08 May 2024 12:24
Last Modified: 08 May 2024 12:24
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