Social interactions and live streaming e-commerce sales: main effects, and moderators

Xu, Chuanqi ORCID: https://orcid.org/0000-0002-3090-8664 (2023) Social interactions and live streaming e-commerce sales: main effects, and moderators. PhD thesis, University of Leeds.

Metadata

Supervisors: Zheng, Li and Hultman, Magnus and Palihawadana, Dayananda
Keywords: Computer-Mediated Environments, Online social interactions, WOM communication, Observational learning, Engagement metrics, Product variety, e-commerce Performance, Econometric modelling.
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Depositing User: Dr Chuanqi Xu
Date Deposited: 08 Apr 2024 13:56
Last Modified: 08 Apr 2024 13:56
Open Archives Initiative ID (OAI ID):

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