Oguz, Ezgi ORCID: https://orcid.org/0000-0002-9980-7757
(2023)
The Role of Design in Mitigating the Impact of Copycat Packaging.
PhD thesis, University of Leeds.
Metadata
Supervisors: | Marsden, Jamie |
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Keywords: | Copycat, Packaging, Packaging strategy, Packaging design, Similarity |
Awarding institution: | University of Leeds |
Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
Depositing User: | Ezgi Oguz |
Date Deposited: | 30 Jan 2024 12:40 |
Last Modified: | 30 Jan 2024 12:40 |
Open Archives Initiative ID (OAI ID): | oai:etheses.whiterose.ac.uk:34193 |
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