Home Sweet Home: How Message Concreteness Affects Effectiveness of Mortgage Advertisements

Metadata

Supervisors:	Brakus, Josko and Biraglia, Alessandro
Keywords:	Mortgage Advertising, Field Studies, Construals, Financial Resource Abundance and Scarcity Mindsets
Awarding institution:	University of Leeds
Academic Units:	The University of Leeds > Leeds University Business School
Depositing User:	Dr Esra Asif
Date Deposited:	03 Feb 2023 09:29
Last Modified:	03 Feb 2023 09:29
Open Archives Initiative ID (OAI ID):	oai:etheses.whiterose.ac.uk:30420

Embargoed until: 1 April 2027

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Filename: Asif_EA_LeedsUniversityBusinessSchool_PHDMarketing_2022.pdf

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