Harnessing social media data to explore urban tourist patterns and the implications for retail location modelling

The tourism landscape in urban destinations has been spatially expanded in recent years due to the increasing prevalence of sharing economy accommodation and other tourism trends. Tourists now mix with locals to form increasingly intricate population geographies within urban neighbourhoods, bringing new demand into areas which are beyond the conventional tourist locations. How these dispersed tourist demands impact local communities has become an emerging issue in both urban and tourism studies. However, progress has been hampered by the lack of fine granular travel data which can be used for understanding urban tourist patterns at the small-area level.
Paying special attention to tourist grocery demand in urban destinations, the thesis takes London as the example to present the various sources of LBSN datasets that can be used as valuable supplements to conventional surveys and statistics to produce novel tourist population estimates and new tourist grocery demand layers at the small area level. First, the work examines the potential of Weibo check-in data in London for offering greater insights into the spatial travel patterns of urban tourists from China. Then, AirDNA and Twitter datasets are used in conjunction with tourism surveys and statistics in London to model the small area tourist population maps of different tourist types and generate tourist demand estimates. Finally, Foursquare datasets are utilised to inform tourist grocery travel behaviour and help to calibrate the retail location model.
The tourist travel patterns extracted from various LBSN data, at both individual and collective levels, offer tremendous value to assist the construction and calibration of spatial modelling techniques. In this case, the emphasis is on improving retail location spatial Interaction Models (SIMs) within grocery retailing. These models have seen much recent work to add non-residential demand, but demand from urban tourism has yet to be included. The additional tourist demand layer generated in this thesis is incorporated into a new custom-built SIM to assess the impacts of urban tourism on the local grocery sector and support current store operations and trading potential evaluations of future investments.