Lu, Ning (2020) Goal pursuit of socially responsible consumption with situational priming and the dark triad. PhD thesis, University of Leeds.
Abstract
The choice to engage in socially responsible consumption is reportedly being made more frequently, but evidence of an attitude-behaviour gap suggests that consumers often fail to translate their intentions or attitudes into actual behaviours, even when they have clearly expressed their commitment to that form of consumption. This ambiguity lies in whether ethical or socially responsible consciousness is motivating the consumers, or if other behavioural drivers have been overshadowed by the appearance of socially responsible consumption. This thesis demonstrates that situational priming such as the presence of others and salient goal priming, compared to having a goal of adhering to socially responsible consumption, are more effective in motivating the individuals to act upon that means of consumption. Moreover, when the situation piques the interest of individuals with a high Machiavellian trait, they’re more likely to engage in socially responsible consumption. But again, the attitude-behaviour gap persists on the prediction of consumer ethics. This research makes theoretical contributions in using a goal-directed approach, with an emphasis on unconscious behavioural drivers such as situational factors and personality traits. Empirically, it supports the use of experimental studies to determine motivations underlying socially responsible consumption.
Metadata
Supervisors: | Devinney, Timothy and Kumar Chintakayala, Phani |
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Awarding institution: | University of Leeds |
Academic Units: | The University of Leeds > Leeds University Business School |
Depositing User: | Dr Ning Lu |
Date Deposited: | 07 May 2020 07:23 |
Last Modified: | 01 Apr 2025 00:06 |
Open Archives Initiative ID (OAI ID): | oai:etheses.whiterose.ac.uk:26333 |
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