Duff, Gerard (2017) The Strategy Formulation Process: describing a ‘lived experience’. PhD thesis, University of Leeds.
Abstract
In what seems to be an ever competitive and fast paced environment, many organisations attempt to plan their future in the hope that they will either retain or gain a foothold in their respective markets. In practice, one method many organisations use to achieve this is the creation of a strategy. The term strategy itself is vague, leading to misunderstandings about what it is and how to do it. As a consequence, a strategists may lack the tools and skills necessary to create a strategy that is fit for purpose.
The focus of this research is to build a better understanding of the practice of strategy formulation. It achieves this through qualitative means. Through an engage approach, I follow the Chief Strategy Officer as he creates and develops a strategic plan that outlines a future for innovation activity of the organisation that he works for. This research reflects on the strategy formulation process as a lived experience and as a consequence humanises it. It reflects on the process of sense and re-sense making throughout the process of formulation and thus sheds light on the decision making in flight that which impacted the process.
A central finding of this thesis, connects the challenges experienced by the CSO as he makes choices and decisions that corresponded to the needs of a wide range of stakeholders. It shows how the diversity of these needs impacted the CSO’s ability to make meaningful choices and as a consequence of this he created a strategy that was not valuable in the eyes of the Director and as such not implemented.
Metadata
Supervisors: | Thorpe, Richard and Roberts, James |
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Keywords: | strategy, strategy practice, strategy formulation, engaged scholarship, |
Awarding institution: | University of Leeds |
Academic Units: | The University of Leeds > Leeds University Business School |
Identification Number/EthosID: | uk.bl.ethos.702630 |
Depositing User: | Dr Gerard Duff |
Date Deposited: | 07 Feb 2017 12:04 |
Last Modified: | 11 Apr 2020 09:53 |
Open Archives Initiative ID (OAI ID): | oai:etheses.whiterose.ac.uk:16145 |
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