The role of brand trust within related and unrelated brand extension activities : a consumer perspective

Reast, Jon David (2003) The role of brand trust within related and unrelated brand extension activities : a consumer perspective. PhD thesis, University of Leeds.

Abstract

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Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.400537
Depositing User: Ethos Import
Date Deposited: 19 Mar 2010 16:30
Last Modified: 06 Mar 2014 16:53

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