Consumers’ response to ambush marketing activities

Liu, Ran (2012) Consumers’ response to ambush marketing activities. PhD thesis, University of Leeds.

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ISBN: 978-0-85731-440-6
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.581615
Depositing User: Repository Administrator
Date Deposited: 25 Nov 2013 12:32
Last Modified: 01 Sep 2015 00:18

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