The Role of Design in Mitigating the Impact of Copycat Packaging

Oguz, Ezgi ORCID: 0000-0002-9980-7757 (2023) The Role of Design in Mitigating the Impact of Copycat Packaging. PhD thesis, University of Leeds.

Metadata

Supervisors: Marsden, Jamie
Keywords: Copycat, Packaging, Packaging strategy, Packaging design, Similarity
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Ezgi Oguz
Date Deposited: 30 Jan 2024 12:40
Last Modified: 30 Jan 2024 12:40

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