From transaction to enaction: reframing theatre marketing

McDowell, Emma Lucy ORCID: 0000-0003-3775-1417 (2022) From transaction to enaction: reframing theatre marketing. PhD thesis, University of Leeds.



Supervisors: Walmsley, Ben and McKinney, Joslin
Keywords: audience; performance; marketing; arts marketing; audience studies; performance studies; theatre; cultural value; theatre studies; transaction; enaction; interaction; embodied cognition; enactive cognition; audiencing; communications; cultural intermediary; live performance; facet methodology; mixed-methods; qualitative; co-research; meaning-making; cultural policy; contemporary theatre; theatre-making;
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds)
Identification Number/EthosID:
Depositing User: Ms Emma Lucy McDowell
Date Deposited: 23 Nov 2022 15:23
Last Modified: 11 Jan 2023 15:03


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Filename: McDowell_ELM_PCI_PhD_2022.pdf

Description: Pdf of PhD thesis: From transaction to enaction: reframing theatre marketing (2022) by Emma Lucy McDowell

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