Make or Break?: The Micro-Foundations of Consumer - Brand Relationship Development in Crisis

Iveson, Abbie ORCID: 0000-0002-1617-2398 (2022) Make or Break?: The Micro-Foundations of Consumer - Brand Relationship Development in Crisis. PhD thesis, University of Leeds.

Abstract

Metadata

Supervisors: Hultman, Magnus and Davvetas, Vasileios
Keywords: consumer brand relationships, communal, exchange, crisis, brand
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Depositing User: Dr Abbie Iveson
Date Deposited: 20 Jan 2023 16:21
Last Modified: 20 Jan 2023 16:21

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