Revolution in marketing: using intentions and willingness as behavioral indicators for adopting neuromarketing

Gorgiev, Anka (2020) Revolution in marketing: using intentions and willingness as behavioral indicators for adopting neuromarketing. PhD thesis, University of Sheffield.

Abstract

Metadata

Keywords: neuromarketing, consumer neuroscience, behavioral intention, behavioral willingness
Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Science (Sheffield)
The University of Sheffield > Faculty of Science (Sheffield) > Psychology (Sheffield)
Other academic unit (for departments that no longer exist): South East European Research Centre
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.834077
Depositing User: Anka Gorgiev
Date Deposited: 18 Jul 2021 19:50
Last Modified: 01 Sep 2021 09:53

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