HOW INTERNATIONAL MARKETING STRATEGIES POSITION THEMSELVES TO INFLUENCE MEN CONSUMERS IN LOCAL ISLAMIC CULTURES: A STUDY IN RELATION OF GENDER’S BEHAVIOUR AND PREFERENCES

abdullah, nurul hayati (2018) HOW INTERNATIONAL MARKETING STRATEGIES POSITION THEMSELVES TO INFLUENCE MEN CONSUMERS IN LOCAL ISLAMIC CULTURES: A STUDY IN RELATION OF GENDER’S BEHAVIOUR AND PREFERENCES. MPhil thesis, University of York.

Metadata

Supervisors: lopes, teresa da silva and hunter, carolyn
Awarding institution: University of York
Academic Units: The University of York > School for Business and Society
Academic unit: York Management School
Depositing User: nurul hayati abdullah
Date Deposited: 10 May 2021 19:06
Last Modified: 02 Apr 2024 12:06
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