The semiotics of luxury mobility in Chinese culture and the implications for the design and branding of international corporations

Shi, Shang (2018) The semiotics of luxury mobility in Chinese culture and the implications for the design and branding of international corporations. PhD thesis, University of Leeds.

Abstract

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Supervisors: Cheung, Vien and Westland, Stephen and Budha, Kishore
Keywords: Semiotics, luxury mobility, Chinese culture, design, branding
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Identification Number/EthosID: uk.bl.ethos.837030
Depositing User: Shang Shi
Date Deposited: 16 Aug 2021 10:12
Last Modified: 11 Oct 2021 09:53

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