Building brand loyalty through Social Media in economic crisis: a gender and Gen Y perspective of South-East European luxury fashion consumers

Gubatova, Zlatina (2020) Building brand loyalty through Social Media in economic crisis: a gender and Gen Y perspective of South-East European luxury fashion consumers. PhD thesis, University of Sheffield.

Abstract

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Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield)
The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.803683
Depositing User: Miss Zlatina Gubatova
Date Deposited: 08 Apr 2020 14:08
Last Modified: 01 May 2021 09:53

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