Sound Branding: The role of music in consumer perceptions, behaviours, and practitioner beliefs

Wong, Alison C (2018) Sound Branding: The role of music in consumer perceptions, behaviours, and practitioner beliefs. PhD thesis, University of Sheffield.

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Supervisors: Dibben, Nicola
Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Arts and Humanities (Sheffield) > Music (Sheffield)
Identification Number/EthosID: uk.bl.ethos.762553
Depositing User: Alison C Wong
Date Deposited: 21 Dec 2018 11:53
Last Modified: 23 Dec 2019 11:04

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Wong 2018 - Sound Branding - FINAL DEC 2018

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