Marketing Men, Selling Beer: Challenging Gender in Japanese Advertising Discourse 1950 - 1996

White, James X. (2018) Marketing Men, Selling Beer: Challenging Gender in Japanese Advertising Discourse 1950 - 1996. PhD thesis, University of Sheffield.

Abstract

Metadata

Supervisors: Pendleton, Mark
Keywords: beer, gender, Japan, masculinity, femininity, advertising, marketing, discourse, thought, men, women, postwar, visual, image
Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Arts and Humanities (Sheffield) > School of East Asian Studies (Sheffield)
Identification Number/EthosID: uk.bl.ethos.770136
Depositing User: James White
Date Deposited: 18 Mar 2019 14:43
Last Modified: 25 Mar 2021 16:51

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