Visualization and Numeracy in Consumer Decision Making

Garcia Rodriguez, Santiago (2016) Visualization and Numeracy in Consumer Decision Making. PhD thesis, University of Leeds.

Abstract

Metadata

Supervisors: Barbara, Summers and Darren, Duxbury
Keywords: Decision Making, Consumer Behavior, Numeracy, Graph Literacy, Graph Interpretation, Graph Distortion
Awarding institution: University of Leeds
Academic Units: The University of Leeds > Leeds University Business School
Identification Number/EthosID: uk.bl.ethos.686470
Depositing User: Mr. Santiago Garcia Rodriguez
Date Deposited: 02 Jun 2016 08:12
Last Modified: 06 Oct 2016 14:42

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