Exploring The Role of Social Media in Relationship Marketing in Retail Banking: Opportunities & Challenges in South East Europe

Mitic, Miljana (2015) Exploring The Role of Social Media in Relationship Marketing in Retail Banking: Opportunities & Challenges in South East Europe. PhD thesis, University of Sheffield.

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Awarding institution: University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield)
The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Identification Number/EthosID (e.g. uk.bl.ethos.123456): uk.bl.ethos.667488
Depositing User: Dr. Miljana Mitic
Date Deposited: 07 Oct 2015 08:21
Last Modified: 03 Oct 2016 12:19

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