The Impact of Strategic Airlines Alliances on Brand Management Practices: The Case of Royal Jordanian Airlines in Oneworld Alliance

KAKEESH, DANA (2016) The Impact of Strategic Airlines Alliances on Brand Management Practices: The Case of Royal Jordanian Airlines in Oneworld Alliance. PhD thesis, University of York.

Abstract

Metadata

Supervisors: da Silva Lopes, Teresa and Divall , Colin
Keywords: Branding, Brand Alliances, Marketing, Airlines
Awarding institution: University of York
Academic Units: The University of York > The York Management School
Identification Number/EthosID: uk.bl.ethos.685258
Depositing User: Miss DANA KAKEESH
Date Deposited: 17 May 2016 10:42
Last Modified: 24 Jul 2018 15:21

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Dana Kakeesh's PhD Thesis 10 May 2016

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