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(Mega-) metaphor in the text-worlds of economic crisis: towards a situated view of metaphor in discourse

Browse, Sam (2013) (Mega-) metaphor in the text-worlds of economic crisis: towards a situated view of metaphor in discourse. PhD thesis, University of Sheffield.

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Building on Werth’s (1994) notion of ‘megametaphor’, in this thesis I examine the discourse-level conceptual effects of metaphor in five op-ed articles about the 2008 British financial crisis. I use these analyses to offer three contributions to debates in metaphor studies. Firstly, I attempt to offer a more detailed specification of megametaphor. I argue that whilst megametaphor is a useful concept to start an investigation of discourse-level metaphoric conceptual effects, Werth (1994) does not sufficiently differentiate it from the notion of ‘conceptual metaphor’ (see Lakoff, 1993; Lakoff and Johnson, 1980). I define megametaphors as text-driven discourse-level conceptual structures comprised of multiple metaphors. Secondly, I argue that megametaphors are situated within the broader cognitive environments generated in the minds of discourse participants as they take part in a discourse. Analysts therefore have to account for the relationship between megametaphors and the conceptual contexts in which they appear. I argue that Text World Theory (see Gavins, 2007; Werth, 1999) provides the best account of this conceptual context, and suggest that the text-world structures created in the minds of readers scaffolds the integration of individual clause-level metaphors into megametaphors. Finally, drawing on Werth’s (1977, 1994) notion of ‘double-vision’, Steen’s (2008, 2011a, 2011b) notion of ‘deliberate metaphor’ and Stockwell’s (2009) attention-resonance model, I propose a framework for describing the ways in which megametaphors ‘texture’ (Stockwell, 2009) the text-worlds in which they are situated.

Item Type: Thesis (PhD)
Academic Units: The University of Sheffield > Faculty of Arts and Humanities (Sheffield) > School of English (Sheffield)
Identification Number/EthosID: uk.bl.ethos.589185
Depositing User: Dr Sam Browse
Date Deposited: 03 Jan 2014 15:51
Last Modified: 03 Oct 2016 11:03
URI: http://etheses.whiterose.ac.uk/id/eprint/4745

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